2014 is entering the market of energy efficiency labeling tenth year, a posting on the above products, representing the product easy to identify energy efficiency rating of consumers to buy the product became an important reference, especially in the appliance industry. According to the International Standards Organization identifies cooperation Electric (CLASP) survey data show that in the purchase of home appliances, consumer buying behavior more than 90% will be affected energy efficiency labeling. 

Energy efficiency labeling role is to provide the necessary information for users and consumers purchasing decisions, to guide and help consumers choose energy-efficient products. After nearly a decade of promotion, energy efficiency labeling has been a household name, pushing consumers to buy energy-efficient products. 

In the implementation of energy efficiency labeling of the product catalog, including sanitary industry is not included, so that when consumers buy faucets, toilets and other sanitary products without the authority of a unified reference information. The bathroom appeared to prove trademark star quality just to fill this gap. 

Energy efficiency labeling + quality labels fit 

Sanitary quality star certification mark precisely in order to popularize efficient water-saving, safe and hygienic sanitary products was born. With this trademark, consumers can easily identify water faucet, toilet product quality, health and safety performance, water efficiency rating. And energy efficiency labeling with 1-5 mark at different levels, sanitary quality certification mark is used star hotel rating labeling method, respectively, with three-star, four star, three star rating reflects the product. 

The bathroom is large domestic water, and water consumption can not be ignored, especially the toilet, so the toilet if water conservation is not only related to water level, but the relationship between water resources can effectively use. As drinking water faucet export terminal, the safety related to the health of residents. Lead poisoning cases last year ignited faucet, confused panic. However, the precipitation of heavy metals in tap may be more than one kind of lead. In order to protect the health of people drinking, the new national standard to accelerate the pace of the introduction, and to determine on December 1, 2014 is executed. The biggest change is the new national standard faucet heavy metal content of faucets are included in the scope of mandatory testing, in addition to lead, chromium, nickel, manganese, cadmium and other heavy metals will also be a focus on detection of objects is also considered the most stringent in the history of taps GB. 

And in line with the national standard is to apply sanitary quality certification marks the lowest level technical requirements, but have not reached the national standard products are unlikely to be awarded the star logo. So buy quality certification mark affixed with bathroom sanitary products are not only saving energy and water, also guarantee their safety, sanitary star quality bathroom products certification mark is equivalent to energy efficiency labeling and quality labels fit. 

Strict control of trusted 

On the market advertised different kinds of clutter, sanitary quality Star certification mark is a certification mark within the sanitary industry in China’s first approved by the State Administration for Industry and Trademark Office, the application, use and management in strict accordance with the State Trademark Bureau legitimacy "sanitary quality stars to prove use of the trademark management approach" to mark the publication of authoritative receive national legal protection. 

To ensure the authority and credibility of certification marks, sanitary quality star certification mark not only technically, there are strict requirements on the application have a certain threshold. To three-star trademark application as an example, the application must first be a legitimate business and there is more than one year of production or operations related to the history of bathroom products business. In addition, certification marks accreditation center will examine whether the applicant has the perfect sales channel and good after-sales service system, and whether through the management system certification or related product certification, if the company does not meet the eligibility criteria, will not have to apply for a certification mark of qualification. 

In order to protect the interests of consumers, continue to control the quality of products, sanitary quality of stars allows the use of the certification mark is valid for two years, and there will be a review period. After the age of two years, companies need to submit an application to continue to use, otherwise no further use after the expiration of the trademark. Therefore, the enterprise does not apply through the end of the story, the need to continue to accept proof sanitary quality supervision and inspection of the trademark star management center. More recently, several experts sanitary quality stars to prove trademark management center has been proved once again came to the trademark gold bathroom and review Osman bathroom two companies last year, went into the production line for product production status, and with business quality control, marketing, sales and other multi-sectoral communication, to learn more about the use of the certification mark. Strict control management center just show proof of being highly responsible for the trademark certification mark and consumers. 

Signs of legitimacy, authority detection, assessment of impartiality, strict management of the sanitary quality of imparting lasting vitality star standard of proof, or the like in the near future the energy efficiency of the home appliance industry has become sanitary ware brand identity as a selling point, become consumers buy sanitary products an important reference.